Hasbro-Paramount movie deal should spark new interest in old toys

MASKIf you’re a fan of a few 1980s toy brands and their cartoons, a new movie deal revealed Tuesday should spark added interest in those collectible toys.

Hasbro-LogoParamount Pictures and Hasbro have agreed to create films for five properties all as part of one movie universe — MASK, G.I. Joe, Micronauts, Visionaries and ROM.

“Paramount and Hasbro have had a longstanding relationship and we’re proud of the success we’ve enjoyed on the Transformers and G.I. Joe franchises,” said Brad Grey, Chairman and CEO of Paramount Pictures in a prepared statement. “We’re excited to grow our agreement and make even more movies based upon these popular and powerful Hasbro characters and their worlds.”

The Transformers and G.I. Joe films have generated billions in terms of box office and merchandising, so expanding their grasp is one that makes sense for the owners of those properties. It’s sure to spark interest in old toys — and perhaps prompt some new releases just like it did for Transformers and G.I. Joe.

“Hasbro and Allspark Pictures put storytelling at the center of everything that we do. These brands are filled with memorable stories and vivid characters, and this Universe creates a framework for how they will become interconnected,” said Brian Goldner, Chairman, President and CEO of Hasbro. “Extending our partnership with Paramount allows us to continue our long-term strategy and overall vision to build dynamic worlds for all of our brands, and we are thrilled to collaborate with them as we develop these properties.”

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