Kevin Durant will remain a part of the Panini America team for an extended and exclusive amount of time after signing a new deal with the company that was announced on Monday.
The Oklahoma City Thunder star will be a global spokesman for the company’s trading cards and its Panini Authentic memorabilia line — an exclusive deal that applies with cards, autographs, marketing and business development.
“Kevin Durant is one of the most recognizable professional athletes in the world but he transcends the game of basketball,” said Mark Warsop, Panini America CEO, in a prepared release. “The way he carries himself on and off the court is as inspirational to us as it is to millions of fans throughout the world. We’re proud to be entering this new exclusive relationship with Kevin and the Panini family and look forward to a bright future with him. He’s meant so much to our company, our products and our brand and we’re excited to expand that relationship through both Kevin’s business sense and his fanbase.”
The deal coincides with a Panini television campaign (commercial above) that will air on networks with a younger demographic. The former University of Texas Longhorn also have input into specific product releases while appearing on product packaging.
“I’ve been proud to work with Panini for the past five years,” Durant said. “They’ve been a great partner in terms of overall support and creativity, and I’m really looking forward to expanding my role with our new commercial and by working with their product development team for years to come.”
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