USA Baseball & Panini America extend exclusive licensing deal

The Stars and Stripes are staying put.

USA Baseball‘s baseball card licensing deal with Panini America will continue as the two entities announced on Wednesday a long-term extension of its agreement that began back in 2012.

As a new part of the deal, Panini logos will be incorporated into the USA team’s on-field uniforms while also continuing to appear on its USA baseball cards.

“Over the past five years Panini America has done an unprecedented job fostering the USA Baseball brand in the trading card category,” said David Perkins, the organization’s chief operating officer. “We are thrilled to extend our partnership and we are excited to work with them on new programs leading our pastime’s future to new heights.”

The deal continues card rights to all USA Baseball trademarks as well as the annual Collegiate, 18U and 15U National Teams and coincides with today’s arrival of 2017 Stars & Stripes USA Baseball that has autographed and game-worn memorabilia cards from players on a number of its squads.

As part of the deal, Panini will continue to release a standalone product devoted exclusively to USA Baseball each year while also including USA players in its MLBPA-approved products.

“We’ve thoroughly enjoyed our exclusive partnership with USA Baseball during the first five years and we’re excited about our future together,” said Jim Stefano, Panini America’s Senior Director of Product Development. “Being able to develop content that represents the Red, White and Blue and the players that proudly wear that uniform has been rewarding for us and has allowed us to enrich our baseball product portfolio.”

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