Panini America will continue to be the home for NBA cards.
The companies’ exclusive trading card licensing deal that began in 2009 has been extended for an undisclosed number of years.
“We’re honored that the NBA has entrusted us to be its exclusive trading card manufacturer for the last seven years, and this extension is a pivotal part of our exciting future,” said Mark Warsop, CEO of Panini America. “The NBA is a vital, vibrant part of our company and we look forward to a long, prosperous future.”
When it comes to the global game, Panini’s NBA portfolio ranges from stickers all the way up to the high-end Flawless card releases.
“Panini America has grown the traditional trading card market both domestically and internationally, continuing to deliver industry-leading innovation, product development and marketing initiatives,” said Sal LaRocca, NBA President of Global Partnerships. “Together, the NBA and Panini remain committed to offering Panini’s premium NBA trading card offerings to fans around the world.”
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