New Panini program offers extras, early arrival for direct orders

A new Panini America program will give buyers from its website early arrivals as well as exclusive parallels.

The “Panini 1st Off The Line” program will include a small volume of extras and cards will arrive between 24 and 48 hours before the traditional release date if buyers use the company’s website.

The experiment begins with 2016-17 Immaculate Collection basketball, which will include an Emerald parallel (/5) when it ships in advance of the Sept. 27 release date.

There will be NBA, NFL and baseball releases as part of the program. Panini announced that NBA releases will include 2016-17 Flawless, 2017-18 Prizm, 2017-18 Select and 2017-18 National Treasures. The NFL products will include 2017 Prizm, 2017 Contenders and 2017 National Treasures, while baseball releases will include 2017 National Treasures, Flawless, 2018 Diamond Kings and 2018 Immaculate Collection.

“The products included in the ‘1st Off The Line’ program are traditionally some of the most popular across our portfolio,” said Panini America CEO Mark Warsop. “The addition of limited availability, exclusive content and early access on the ‘1st Off The Line’ versions will create additional excitement and anticipation among collectors.”

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