The Judge helped sell plenty of cardboard this summer and Topps knows it.
One way? Topps Now.
Aaron Judge‘s recently released card for his record-breaking 50th home run of the year set a single-card record of 16,138 copies sold, but Topps also has crossed the one-million mark for cards sold, according to a company statement on Tuesday.
“Topps Now has been a truly innovative program that Topps was thrilled to bring to sports fans and collectors first,” said David Leiner, GM & VP North American Sports & Entertainment at Topps. “The program resonated with baseball fans because it helped bring them closer to a sport they are truly passionate about. Whether it’s a walk-off win, an amazing home run-robbing catch or a great milestone, fans know they can count on Topps Now to capture those moments almost immediately.”
The cards are printed to order and only available for 24 hours unless they are signed or game-used cards, which have limited production volumes and often sell out within minutes.
Judge’s record-breaker topped the previous record of 11,550, which was for Ichiro Suzuki‘s 3,000th career hit last season. Judge alone, according to the company, has sold nearly 100,000 cards.
“Judge has really grabbed the attention of baseball fans everywhere,” Leiner said. “His Topps Now cards have been some of the most popular in the program from his debut in 2016 to winning the 2017 Home Run Derby to breaking the rookie record. What better way to commemorate such an incredible season than with Topps Now chronicling the way.”
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