The details for Panini America‘s plans for Black Friday and Cyber Monday promo pack programs are here.
The first of the two shopping promos begins on Nov. 24, the day after Thanksgiving, which is the biggest shopping day of the year throughout all of the commerce world.
The Black Friday release will include a 75-card NFL set with 25 rookies numbered to just 399 copies. There also will be a 25-card Panini Collection insert with parallels for these sets numbered to 50, 25, 10 and 1/1 versions.
There also will be a 75-card set combining all of the other sports in the Panini portfolio — a set that will also have rookies and the same parallels spotlighting stars of the NBA, MLB, NASCAR and other possibilities.
Continuing with the Black Friday details there will once again be Super Bowl memorabilia cards with pylons from Super Bowl LI as well as Tools of the Trade cards, Salute to Service cards and holidays cards in the mix. There will be autographs as well. On the multi-sport side, there will be rookie memorabilia cards and rookie headbands atop the Tools of the Trade and holiday cards. The two-card packs will correspond as bonuses for purchases — NFL for NFL and multi for all others.
The Cyber Monday set — the Monday after the weekend — will include 50 cards with autographs and memorabilia cards of top rookies. They’ll have parallels numbered to 25, 10 and just one copy.
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