If there’s a “Butterfly Effect” in hobby history — you know, a small thing that can go on to have a large impact — it just might be an iconic 1979 Coca-Cola commercial.
It features Pittsburgh Steelers star “Mean” Joe Greene and a kid who offers him his bottle after a tough game. After Greene accepts, he throws his jersey to the kid and millions who watched — it aired during Super Bowl XIV, which was the third most-watched game ever at the time — just might have been suddenly interested in collecting game-used jerseys. Maybe.
But why are we talking about them today? The dynamic duo will be reunited at an upcoming signing in Pittsburgh.