Hobby Notebook (Feb. 23): Panini America readies NASCAR & Upper Deck lands Holly Holm

Panini-logoPanini America took the stage for its annual corporate address at the Industry Summit on Tuesday. Here are the basic talking points from the session…

Mark Warsop has confirmed NASCAR cards are coming from the company this year. Four products are planned — Prizm, Torque, Certified and National Treasures. … FIFA Flawless cards will be coming as well. … The company noted a substantial increase in NBA sales this year. … Panini Roundtable program will have Hobby Shop of the Month honors tat will lead to Hobby Shop of Year award, too. Prizes and auto guests for top shops. … Also planning product sneak peeks — early rips — in some instances. … Donruss Optic, an Optichrome version of Donruss, will be part of the  upcoming portfolios.

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