
Update (Nov. 18): The dress sold for $4.81 million.
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Is it entertainment memorabilia? Yes. Is it political memorabilia? Maybe.
It’s Marilyn Monroe‘s “Happy Birthday Mr. President” dress, and it’s up for auction via Julien’s Auctions.
On May 19, 1962, she sang to John F. Kennedy and forever etched herself into pop culture even more just three months before her untimely death.
“Marilyn Monroe singing ‘Happy Birthday Mr. President’ is certainly one of the most-famous impromptu performances in American history,” said Darren Julien, President & CEO of Julien’s Auctions. “That rendition has lived on for decades as one of the most-remarkable events in her career and certainly one of the most-storied tales in popular culture history — a moment in time squarely at the center of the 1960s, Hollywood and Camelot. We are incredibly privileged to have the opportunity to offer this amazing dress to collectors, fans and contemporary art enthusiasts around the world.”
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