The first of the First Off The Line products from Panini America is here.
What’s First Off The Line? It’s a new program where a small fraction of the print run for a product arrives early with an extra inside the boxes carrying the program’s notation.
The first product for this experiment of sorts sold out quickly via Panini and it’s 2016-17 Panini Immaculate Collection, and it includes green in every box.
A new Panini America program will give buyers from its website early arrivals as well as exclusive parallels.
The “Panini 1st Off The Line” program will include a small volume of extras and cards will arrive between 24 and 48 hours before the traditional release date if buyers use the company’s website.
The experiment begins with 2016-17 Immaculate Collection basketball, which will include an Emerald parallel (/5) when it ships in advance of the Sept. 27 release date.