Panini America’s ‘First Off The Line’ arrives packing some extra green

The first of the First Off The Line products from Panini America is here.

What’s First Off The Line? It’s a new program where a small fraction of the print run for a product arrives early with an extra inside the boxes carrying the program’s notation.

The first product for this experiment of sorts sold out quickly via Panini and it’s 2016-17 Panini Immaculate Collection, and it includes green in every box.

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New Panini program offers extras, early arrival for direct orders

A new Panini America program will give buyers from its website early arrivals as well as exclusive parallels.

The “Panini 1st Off The Line” program will include a small volume of extras and cards will arrive between 24 and 48 hours before the traditional release date if buyers use the company’s website.

The experiment begins with 2016-17 Immaculate Collection basketball, which will include an Emerald parallel (/5) when it ships in advance of the Sept. 27 release date.

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