Damian Lillard signs exclusive auto & memorabilia deal with Panini

Panini America’s NBA team has a new player.

Damian Lillard signed a multi-year exclusive deal for autographed trading cards and memorabilia with the company and it was revealed on Monday.

“Damian is absolutely one of the most popular and exciting players in the NBA today and his star is on the rise,” said Panini America CEO Mark Warsop. “He’s a bona fide superstar and a perfect fit to join the exclusive fraternity of Panini Authentic exclusive athletes. We’ve thoroughly enjoyed watching him blossom since entering the NBA. Now we get the opportunity to work closely with him to the benefit of his countless fans and collectors.”

Lillard’s first signed cards will appear in 2016-17 National Treasures, which arrives this week, and autographed memorabilia can be had via alongside other exclusives Kobe Bryant, Kevin Durant, Kyrie Irving, John Wall and Blake Griffin.

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Building Buzz: Could C.J. McCollum’s career night spark interest in his cards?

McCollumAutoTrail Blazers guard C.J. McCollum scorched the New Orleans Pelicans for a career-high 37 points Wednesday night in Portland’s home-opener.

UrkelThe third-year player out of Lehigh University was the 10th overall pick in the 2013 NBA Draft, but he has averaged just 6.6 points a game in limited time during the past two seasons. In five playoff games last season, though, he averaged 17 points a game.

>> Click here to buy 2013-14 NBA wax boxes

His start Wednesday was just the fifth of his career — including the postseason — but it shows there’s big potential for the guy who bears a resemblance to the famed Steve Urkel.

There’s especially big potential for his cardboard.

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