First there was Panini Instant. Now there’s Panini Eternal.
Panini America has a new take on real-time cardboard and the program was officially unveiled today with the announcement that a Peyton Manning Super Bowl 50 card coming on the heels of the teams’ rematch tomorrow night.
“Just as trading cards themselves continue to evolve, so, too, do the ways in which they’re brought to market. Panini Eternal is on the cutting edge in both regards,” said Mark Warsop, Panini America CEO. “Panini Eternal is about capturing history — game-specific memorabilia from the milestone moments in sports – and sharing it directly with fans and collectors. There’s nothing else quite like it in the NFL collectibles arena and we’re excited to begin this landmark journey with a tribute to Peyton Manning, the Denver Broncos and Super Bowl 50.”