The aliens are going electronic on Wednesday.
Upper Deck revealed on Monday that its recently released (and sold out) Alien Anthology product will be coming to its electronic e-Pack platform with insert cards, actor autographs, dog tag cards, sketch cards and more that can be sent to them. The launch begins at San Diego Comic-Con.
“We have been working diligently to be able to announce the momentous release of Alien Anthology on e-Pack at Comic-Con, which brings together some of the most passionate fans and collectors in our industry,” said Jason Masherah, President of Upper Deck. “We strive to bring collectors the most innovative new products, and the release of Alien Anthology on e-Pack allows us to give fans a pack opening experience like they’ve never had before.”
Upper Deck released the following statement this week to address some dealers or collectors’ concerns about its e-Pack program that launched earlier this year.
“Our goal with the program has always been to grow the hobby, and based on responses from fans participating in regions devoid of hobby shops, it appears to be working. The plan for 2015-16 NHL Upper Deck Series 2, and likely most releases going forward that have the e-Pack platform tied to them, is to provide our brick-and-mortar retailers with a window before e-Pack starts. Therefore, the earliest 2015-16 NHL Upper Deck Series 2 will be available on the e-Pack platform will be March 17. We will continue to monitor the market however to determine the best time for launch, but it will not happen before that date.
One week ago, Upper Deck revealed its e-Pack program of digital hockey cards that can be instantly sold online if eligible.
It’s a dramatic move for cards in the digital realm — and it’s been a move that has benefitted its partner in the program, COMC.com, which provides the platform for collectors to sell their real cardboard.
Fans of digital card apps may have a new pastime with a new Upper Deck app revealed on Thursday that offers a digital collecting experience with the option of claiming physical cards.
It’s Upper Deck e-Pack.
According to the company, “users can instantly purchase and open packs online at anytime, from anywhere. Entire card collections can be easily viewed, sorted and stored digitally, eliminating the need for any physical storage space, while still providing an exciting pack-opening experience. What makes e-Pack’s patent pending technology truly unique is the ability to have actual physical versions of digital cards mailed out at any time.”