It’s a trend that’s been growing for the last decade, but there are probably more than a few collectors who have walked right by them in the card aisle at retail stores not realizing what can be had inside packs.
They’re generally known as blind-wrapped mystery toys — a small vinyl figure inside a box or mylar pouch. They’re something that’s been popular in Japan for a long time, but have taken off in the United States for the last decade.
Think of them as one part coin vending machine, one part toy and one part sports card.
Oh, and they can be one part fun.