The merchandising of “geek films” has been as massive as the box office the box office for sci-fi, comic and other franchises in the last decade and beyond and the latest in New Era Caps are perhaps a perfect example of the eternal dilemma.
Do you use them or collect them?
In the case of the Batman vs. Superman Character Armor 59FIFTY caps from New Era, they’re unique and pricey, which might add to that debate even though they are hats with no packaging to worry about.
With hats, of course, it’s wear and tear that comes into play — not “mint in package” like the toys (or action figures if that’s your preferred term).
Three caps have been produced for the upcoming blockbuster (see the trailer here) — Batman, Superman and Wonder Woman — and these fitted caps carry a price as premium as their look. They are $55.99 apiece via New Era’s site.
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